Copywriting

Maltin clients are very busy. Their time is at a premium. Writing articles, drafting speeches, crafting website copy, producing white papers, thought leadership, or research reports: they all take time.

That is where we step in to save you time, to enhance your message and to deliver first rate copy in copywriting, ghost-writing and speechwriting. Whether you want to inform, persuade, comment or analyse, we can make your case more cogent and compelling.

Style and substance

Clarity of expression matters in writing persuasive prose: we deliver style as well as substance, integrating descriptive narrative with analytical text, where appropriate. This is especially the case in writing strong website copy or brochures for your business. We have developed content and produced copy for many clients, updating it in response to events or changes in their business.

Whatever your copywriting needs, the Maltin team combines commercial flair, intellectual rigour and outstanding delivery, applying our knowledge and writing skills to work on your behalf. This is further supplemented by our strong appreciation of sector dynamics, cultural differences in communications, and our ability to adapt style and content, as required, to suit different media.

Thought leadership

Beyond articles and websites, we have undertaken a range of thought leadership assignments in disparate sectors: longer pieces demonstrating the informed opinion of Maltin clients who are leaders in their field of expertise. This extends to writing more substantive white papers and reports, sometimes based on original research data.

For many professionals, public speaking does not come naturally. But it can become much easier if you are armed with a good speech. We write many different types of speeches on behalf of clients for a variety of audiences: conferences, seminars, or even for after dinner addresses.

From our experience, we appreciate that knowing your audience is as important as developing the right structure, content and tone. We therefore consult closely with you about exactly what you want to say and how you want to say it, crafting a bespoke message to suit both the occasion and the audience.

Case Studies