Media Monitoring

We deliver regular and comprehensive media summaries to all of our clients so that they can monitor how effectively they are presenting their case to the audiences they need to reach. This includes a consistent benchmarking process covering all traditional and social media, to ensure our clients’ core competencies are being presented accurately on a daily basis.

How is the perception of an organisation changing in a particular field over time? Is there a mismatch in awareness amongst different sectors, and can that mismatch be addressed tactically?

Only by having an overall view of the media coverage of an organisation are we able to analyse where to put extra pressure, where to subtlety develop the message, where to allocate extra resource. Our clients do not expect to find themselves lagging behind in any area, and we give them the tools to know that they are covering all bases.

Maltin PR has been our partner in raising the visibility of the Right Livelihood Award, widely known as the ‘Alternative Nobel Prize’, since 2016. We were impressed by the creative direction suggested for the award’s new visual identity, particularly the logo that is both modern and true to the award’s origins. We were equally pleased with the execution of the new look & feel in print and online, including redeveloping the award’s website. Last but not least, we worked together on getting the award better known in the English-speaking world, achieving a significant increase in the media coverage. The Maltin PR team is always ready to go an extra mile to ensure the success of our project and to make the most of our modest PR budget. But what we appreciate most is a sense of a truly shared vision—one of getting our laureates’ inspiring stories out.

Xenya Cherny-Scanlon, Director of Communications, The Right Livelihood Award July 12, 2017