Organisations do not succeed by being reactive. In the same way that they need to press and pursue their message through the right mix of media, they also need to make sure that they are heard – and heard correctly – by those people and organisations who have an influence over their future.
The management of public affairs is not just about arranging drinks parties on The Terrace at the House of Commons. It’s about setting out the landscape of influence for an organisation, and methodically addressing all the components. This spectrum of influence will extend from Brussels, Westminster and Edinburgh through to trade associations, consumer organisations, local authorities, shareholders, customers, clients, Think Tanks, business groups, unions, and pressure groups.
Your organisation both needs to have its message heard and understood, and has the right to a clear hearing. In order to achieve that end, we develop and manage a public affairs programme which is as rigorous and tested as the rest of our communications activities, and we always make sure that our clients have a programme they can monitor and against which they can compare results.