Our client, a large international pharmaceutical company, asked us to monitor their press coverage and analyse this against their competitors.
We provided this for trade and national press, including analysing parameters such as positivity, service area and community. For example, what Government bodies were saying, as opposed to what medical professionals and the public were saying.
We provided monthly and quarterly reports for our clients, including data graphs and detailed commentary. Our media monitoring helped them decide where best to allocate budgets and direct business development.Media monitoring of pharmaceutical company