Litigation PR

Today high-value, complex, hard-fought international litigation is both very expensive and very uncertain as to the outcome.

Enormous resources are marshalled to tip the scales of justice a few percentage points.

Having an effective public relations campaign both before and during litigation can make the difference between winning and losing high-value matters. It can also help greatly after judgment has been handed down, either to segue to appeal or to communicate your victory optimally.

Often reputational value exceeds matter value, even in multi-million dollar litigations, so understanding reputational risk and reward is as important as understanding legal risk and reward.

Influence Campaigns

Our influence campaigns change perceptions around individuals, corporates and matters of public interest.

We help our clients shift public perception and the political landscape, to effectively advocate for change across multiple industries and also regulatory landscapes.

In terms of the media, we work with third party voices to provide thought leadership to advocate for the changes our clients are seeking.

As well as national and international press campaigns, we also work with broadcasters and politicians on both sides of the Atlantic, to bring about legislative and regulatory change.

Corporate Reputation Management

Our reputation management team works closely with corporates and their Boards of Directors to manage their reputations and achieve their objectives.

As well as broadcast, print media and social media, we also achieve clients’ reputation objectives through stakeholder and threat monitoring and influencing.

Ongoing reputation management can include advising how best to target new markets and product areas using key media, as well as handling announcements of new Directors or acquisitions and disposals of other companies.

We also advise corporates around their financial results and when considering flotations, take-privates, and mergers and acquisitions. As well as external comms, we also advise on shaping internal messaging, including to all key stakeholders.

Crisis Communications

Corporates and individuals sometimes become embroiled in sudden media storms. These are often international in nature, receiving fresh interest from other jurisdictions due to the global news cycle. Your reputation can suddenly be in jeopardy, often for things which you did not cause, and sometimes about which you were not aware until you received an inquiry from a journalist.

We help our clients to execute effective PR strategies to manage crisis situations, protect their global reputations, and get their side of the story heard. We are expert in rapidly reading into new matters and preparing a responsive media strategy, and with contacts at all the leading international publications we are well placed to rapidly repair reputations.

Private Client Reputation Management

Today news lives forever online, and is easily searchable, including by banks, regulators and competitors.

It has never been more important to ensure that search results for your name are positive, and that inaccurate or misleading information is removed.

Negative search results should be superseded by positive media reports and assets under your control, such as your personal website, social media and philanthropic work.

We are experienced at removing inaccurate content and creating assets under your control and new media reports in order to occupy the first pages of your search engine results.

Public Affairs

Our influence campaigns incorporate public affairs strategies where influencing legislators and public policy is involved.

We help our clients shift the political and regulatory landscape, identifying and addressing potential legislative threats to their businesses.

We engage with the most appropriate All Party Parliamentary Groups, Select Committees, Cabinet Committees as well as officials within Government Departments, and their relevant Special Advisors. We work with senior MPs and their constituents to raise questions in the House and build momentum for our campaigns.

We assist our clients in getting their messages across to politicians and public bodies on both sides of the Atlantic, working with European Union policy makers and think tanks, as well as Senators and US Government Departments where global regulation is concerned.

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