Maltin PR is an award-winning and internationally recognised London-based Legal and Litigation PR firm specialising in Legal PR, Litigation PR, Litigation Support, Crisis Communication, and Reputation Management.
The Firm is ranked in Band 1 for Litigation PR and Communications in the UK Chambers Litigation Support Guide 2022, and is also ranked for Litigation PR and Communications in the Chambers Global Guide.
Based at their Aldwych offices in the heart of legal London and comprising 25 communications experts, for over a decade they have handled a range of national and international, high-profile, complex and sensitive communication and litigation support campaigns, including the Leveson Inquiry, the Libor benchmark-rigging prosecutions, major group action litigations and the campaign in defence of Legal Professional Privilege, as well as international banking and commercial litigation matters.
Three Maltin PR Partners, Managing Partner Tim Maltin, Senior Partner Arthur Maltin, and Partner James Lynch, are individually ranked in Chambers and Partners for their Litigation PR work, as well as being ranked as leading reputation managers in the Spear’s 500 definitive guide to the top global advisers for High Net Worth individuals.
Maltin PR was founded 12 years ago by Tim Maltin, who was named Outstanding Individual of the Year at the Citywealth Brand Management and Reputation Awards, and recently listed as one of the top five Crisis Communications experts in London.
They are regularly asked to work on many of the most significant cases in the UK commercial courts, including a £200m litigation against one of the largest banks in the world, PR surrounding the repatriation of funds in a $300m international fraud and a £1.25bn claim in the commercial court arising from international sanctions. They offer clients a wide range of services to support their strategic aims throughout litigation. They also successfully control narratives, protect reputations and conduct targeted media briefings on a variety of complex multi-jurisdictional commercial litigation cases, as well as those involving international banks, group action litigations, international political campaigns, high-profile regulatory and financial prosecutions, and disputes involving international corporates.
Chambers notes that:
“Clients appreciate the firm for being “very passionate about the cases they take on,” while a lawyer reports that “we were dealing with an organisation that gets badly beaten up in the press. The only firm we have used who have had any traction with this case are Maltin. Not a lot of the vanilla, large PR agencies could handle it.” The agency are also commended for “providing spot-on judgements” on how to engage with activists and agitators surrounding a case.” They are “an extremely talented, tightly knit professional outfit – they really understand the legal market.”
“Maltin PR is regularly consulted by legal counsel or directly by corporate and individual clients to gain strategic communications advice. The agency has represented clients in many different jurisdictions including the USA, Ireland, the UK, France, Nigeria, Kazakhstan, Tanzania and Cyprus. Maltin is widely recognised among sources for its strong connections across markets.”
The Firm will “always take the most direct and sensible approach to further the client’s interests – they’re very focused on the client. They are also good at giving practical advice.” One source tells Chambers: “I’m incredibly impressed with their commitment, free thinking, attention to detail and professionalism.”
The Firm is a regular contributor to industry publications on Legal and Litigation PR matters, including the Legal 500 Litigation Country Comparative Guide, which recently published their essays on “The role of Litigation PR both outside and inside the courtroom” and “How to integrate legal and PR strategy to optimise litigation results“. Maltin PR is also a regular author of the Overview of Litigation PR for Chambers and Partners, the most recent of which focuses on the importance of maintaining hybrid court hearings post-pandemic and can be read here.
Maltin PR is also listed in Lawdragon’s Global 100 Leaders in Legal Strategy & Consulting as one of the top four Crisis Communications firms in London, and the Firm recently won a ‘PR Agency of the Year’ award at the CityWealth Brand Management and Reputation Awards 2022.
Maltin PR work discreetly and effectively to deliver your PR objectives before, during and after court hearings, CMC’s and full trials. They support your overall legal strategy as well as your ultimate communications objectives. Working with publicly available documents such as your Particulars of Claim, they can also assist with introducing witness evidence at the right time. They work closely with key journalists, providing them with background briefings and the tools to stand up complex information.
As well as maximising exposure where required, Maltin PR also assist with keeping press interest to a minimum when this is desirable. They can also add antidote comments into negative online articles and assist in removing inaccurate information.
They build long-term, strategic relationships with clients but can also get results quickly and relish being brought into complex projects, including those which require a highly commercial approach and lateral thinking. They enjoy working with Managing Partners of specialist law firms and the leading solicitor and barrister teams on complex litigations.
Utilising a wide range of contacts in both the national, legal and client-facing trade press, they also support the PR needs of law firms. Their legal clients include full-service international law firms, as well as several of the leading, specialist law firms and chambers. They position and promote law firms and key fee earners, raising their profiles to further build and maintain the reputation and profile of the firm or set.
Our reputation management team works closely with high net worth individuals and corporates to protect their reputations, mitigating risks and ensuring public focus on the client’s narratives. Our team is also experienced in rehabilitating damaged reputations through carefully managed strategies, including thought leadership campaigns and ‘Right to be Forgotten’ applications, as well as working closely with leading defamation lawyers as required.
Law firms often ask them to work either through them or directly for their corporate clients, particularly those involved in high-stakes, complex commercial litigations and regulatory or prosecuting authority investigations. They liaise with corporate clients in a way which supports and adds value to the litigation strategy, and ensures that the PR messages outside the courtroom reinforce the strategy inside it.
Corporates and individuals sometimes become embroiled in sudden media storms. These can often be international in nature, due to the global news cycle. Clients’ reputations can suddenly be on the line, and often for things which they did not cause, and sometimes about which they were not aware until the story broke. Maltin PR help their clients to execute effective strategies to recover their global reputations, and get their side of the story heard. Speed is often the key in these situations, as traction will be most effective while the story is current. Equally, a well planned rebuttal strategy can be deployed strategically at any point to change the narrative.
We are regularly asked to work on many of the most major cases in the UK commercial courts, including a £200m litigation against a High Street Bank, PR surrounding the repatriation of funds in a $300m international fraud and the defence of ongoing investigations by prosecuting authorities on behalf of major international corporates. We offer clients wide ranging services to support their strategic aims throughout litigation. We have also successfully controlled narratives, protected reputations and conducted targeted media briefings on a variety of multi-jurisdictional litigation cases, as well as those involving international banks, group action litigations, international political campaigns, high-profile regulatory and financial prosecutions and disputes involving global natural resources companies.
We regularly contribute to legal publications about the latest developments in Litigation PR and Support, and we are one of the few Firms ranked in Chambers for our expertise in this area.
Maltin PR also assist their clients in getting their messages across to politicians and public bodies. They have successfully implemented public affairs campaigns for corporates, law firms and high net worth individuals, putting journalists and politicians together to create public interest campaigns which support their clients’ objectives.
How you communicate is often as important as what you communicate, and they have an in-house design studio which handles all print and digital client messaging, from a new group litigation website to a corporate newsletter or annual report. Their in-house studio designs for law firms, corporates and professional services companies and understands appealing to specialist, targeted audiences, as well as supporting the litigation team on public interest and stakeholder campaigns.