Maltin PR provides a range of Legal PR services for international, full-service, and boutique law firms; including organising new office launches, achieving cut-through in specialist areas, and raising profiles.
We also work on profile-raising campaigns for barristers’ chambers and other legal service providers; and we provide specialist litigation support services, including litigation PR.
The market for legal services is increasingly competitive and diverse. Depending on their specific needs, general counsel can choose between traditional law firms, alternative service providers and specialist boutiques. To stand out from the competition, it is therefore imperative for each law firm to deliver its unique proposition as concisely and compellingly as possible.
Drawing on more than 30 years’ collective experience in the legal sector, we have a great deal of experience in making sure that our clients are published across all relevant media: legal, trade and national. A key element of what we do is to secure opportunities for our clients so that they are recognised as thought-leaders in their sectors and go-to commentators on prominent legal issues and breaking national stories with a legal dimension.
We also provide comprehensive support for your digital footprint. Our digital PR expertise ensures that your brand will be well represented on social media and your website will be fully optimised for search engines. A well-executed digital engagement strategy will present your firm in the best possible light to potential clients, journalists and other lawyers.
Compiling annual submissions for the two leading law firm directories is a time-consuming process which requires great attention to detail. We have extensive experience in helping law firms with these submissions.
Our clients include several boutiques and smaller law firms, which contain some of the best lawyers, as evidenced by their Band One and Tier one rankings in the directories.
Published by Chambers and Partners (Chambers) and Legalease (the Legal 500 Series), the London-based legal directories are mandatory reference tools for law firms and their clients, for whom they provide validation: confirming that the partner/firm pitching to them, or whom their primary law firm is recommending, is recognised and rated. They are also used by the media when looking for comment from expert lawyers to contact in specialist fields.
Based upon extensive market research, the directories identify and recommend the best firms and individual specialist lawyers in nearly 70 practice areas, subdivided into graduated bands or rankings, each fully supported by independent editorial analysis.
Like it or not, these rankings do matter. If you are not rated by either directory, you’re probably not yet seen as a player. Our job is to ensure that you are properly recognised for your expertise.
Valuable collateral for marketing, tenders and bids
Tangible evidence of how influential they are perceived to be is available on the websites of many law firms who prominently cite their rankings, affirming their importance. Meanwhile business development professionals actively use rankings to promote their firms because they provide valuable collateral for marketing, tenders and bids.
To make directory submissions work effectively, significant care and diligent checking is needed. As part of each submission, law firms need to argue their case for individual lawyers and practice areas to be rated highly, supported by summary documentation relating to transactional, contentious, regulatory or other work, alongside client references and testimonials.
We actively support law firms in each part of the submission process: drafting the submission, client references and, sometimes, an interview with the researcher compiling the directory. It is imperative to meet the stated deadlines, to know the criteria applied by each researcher, to understand fully the methodology and to structure your submission as clearly and succinctly as possible. Because Chambers and the Legal 500 have different templates, it is important to supply bespoke information to address their separate criteria.
Drawing on our experience in the directory process, we can help you in making the best possible submissions: well-executed, clearly structured, precise, accurate and compelling.