We also work on profile-raising campaigns for barristers’ chambers and other legal service providers; and we provide specialist litigation support services, including litigation PR.
The market for legal services is increasingly competitive and diverse. Depending on their specific needs, general counsel can choose between traditional law firms, alternative service providers and specialist boutiques. To stand out from the competition, it is therefore imperative for each law firm to deliver its unique proposition as concisely and compellingly as possible.
Drawing on more than 30 years’ collective experience in the legal sector, we have a great deal of experience in making sure that our clients are published across all relevant media: legal, trade and national. A key element of what we do is to secure opportunities for our clients so that they are recognised as thought-leaders in their sectors and go-to commentators on prominent legal issues and breaking national stories with a legal dimension.
We also provide comprehensive support for your digital footprint. Our digital PR expertise ensures that your brand will be well represented on social media and your website will be fully optimised for search engines. A well-executed digital engagement strategy will present your firm in the best possible light to potential clients, journalists and other lawyers.
Directories and Awards
We assist law firms with their directories and awards submissions, supporting throughout the referee, submission and interview processes. We also audit firms’ directories efforts to date and make clear recommendations to improve rankings, and boost efficiency and effectiveness.
Our services relieve the burden of directories on BD, marketing and fee-earning teams, and our strategic and best practice insights optimise results.
We build close working relationships with firms, becoming part of your team to help improve rankings and processes year on year.
Ranked in Band 1 by Chambers, we are London’s leading legal PR boutique, and we have been advising on directories for over a decade. Our specialists know every aspect of rankings and awards, thanks to senior-level experience gained in-house at Chambers and Partners, and in BD roles at international and magic circle law firms.
Based upon extensive market research, the directories identify and recommend the best firms and individual specialist lawyers in nearly 70 practice areas, subdivided into graduated bands or rankings, each fully supported by independent editorial analysis.
Like it or not, these rankings do matter. If you are not rated by either directory, you’re probably not yet seen as a player. Our job is to ensure that you are properly recognised for your expertise.
Maltin clients are very busy. That is where we step in to save you time, to enhance your message and to deliver first rate copy.
Valuable collateral for marketing, tenders and bids
Tangible evidence of how influential they are perceived to be is available on the websites of many law firms who prominently cite their rankings, affirming their importance. Meanwhile business development professionals actively use rankings to promote their firms because they provide valuable collateral for marketing, tenders and bids.
To make directory submissions work effectively, significant care and diligent checking is needed. As part of each submission, law firms need to argue their case for individual lawyers and practice areas to be rated highly, supported by summary documentation relating to transactional, contentious, regulatory or other work, alongside client references and testimonials.
We actively support law firms in each part of the submission process: drafting the submission, client references and, sometimes, an interview with the researcher compiling the directory. It is imperative to meet the stated deadlines, to know the criteria applied by each researcher, to understand fully the methodology and to structure your submission as clearly and succinctly as possible. Because Chambers and the Legal 500 have different templates, it is important to supply bespoke information to address their separate criteria.
Drawing on our experience in the directory process, we can help you in making the best possible submissions: well-executed, clearly structured, precise, accurate and compelling.