Arc Pensions Law
We started working with Arc as a start-up pensions law firm. We provided a logotype, colour palette, typography, website, stationery and all things print. At the end of 2019 we launched a fresh, sophisticated identity. The firm has gone from strength-to-strength, regularly winning law firm of the year awards. The project refreshed and evolved the visual identity to reflect the personality and status of the firm. We developed a new visual style – focussing on minimalism and elegance in typography, layout and colour.
We conducted a complete overhaul of all design materials and created a new set of brand guidelines to steer the new design. An elegant, typographic treatment was used to modernise and add sophistication to the logo.
Premium “soft-touch” finished business cards printed on a thick, high-quality stock create an exclusive, elegant first impression.
Stationery to match the business cards with premium papers and finishes.