Arc Pensions Law

Sophisticated identity for leading pensions law firm.

We started working with Arc as a start-up pensions law firm. We provided a logotype, colour palette, typography, website, stationery and all things print. At the end of 2019 we launched a fresh, sophisticated identity. The firm has gone from strength-to-strength, regularly winning law firm of the year awards. The project refreshed and evolved the visual identity to reflect the personality and status of the firm. We developed a new visual style – focussing on minimalism and elegance in typography, layout and colour.

BRAND REFRESH

We conducted a complete overhaul of all design materials and created a new set of brand guidelines to steer the new design. An elegant, typographic treatment was used to modernise and add sophistication to the logo.

WEBSITE

We designed and developed a new website that took a minimal approach to maximise the user experience and ensure all content is clear and stylish. The site uses carefully considered typography and print-inspired layouts that enhance the new brand identity.

BUSINESS CARDS

Premium “soft-touch” finished business cards printed on a thick, high-quality stock create an exclusive, elegant first impression.

STATIONERY

Stationery to match the business cards with premium papers and finishes.

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