Green Stilettos

Brand development for sustainable fashion blog.

We worked with a long-term collaborator to develop a visual identity and website for Green Stilettos – a brand that brings together fashion and sustainability to communicate greener ways of thinking in the industry.


We developed a logo that blended organic shapes with fine lines and accents to reflect the concept of “putting glam into green”. “GS” typographic details form the shape of a stiletto, while a leaf shape adds a subtle nod to the nature aspect – without being too literal. An understated colour palette of black and white allows for vibrant imagery and colours to take centre stage on the website and marketing materials.


A high-fashion blog style website that embraces white space and elegant typography.


Design of a branded Christmas card with matching envelope stickers for a personal touch.