Brand identity refresh for London Principle Contractor.

After creating their original website, we worked with Hatmet to update and modernise their brand identity and website. With focus on high quality imagery, we aimed to develop a visual story, highlighting the process and various stages of each project.


We evolved the logo into a modern, cleaner and minimal style, to ensure imagery is always at the forefront of the brand. The new logo is understated and calm, to balance out detailed photography and visuals.


Our new visual direction focussed on high quality imagery and visual story telling of the various construction phases. A simplified,  minimal colour palette ensures balance between highly detailed images and text-heavy content. The user journey and interface was updated for a clearer, more intuitive experience.


Updated stationery suite to reflect new branding.