Hunters Solicitors

Evolving the brand of a historic London law firm

Appointed to promote Hunters Tercentenary we have developed a brand rich in history and tradition but reflecting the business of a highly-skilled, contemporary law firm.Hunters understands what it takes to set a firm apart and we enjoy working with them to maximise the impact of their message. Recently, we worked closely with the management and marketing team to deliver a full revamp of the Hunters brand, website and promotional materials.

CREATION OF NEW VISUAL IDENTITY

We developed the creative concept of “Lives depicted in everyday objects” – from assets, properties or antiques; to relationships, experiences, skills and memories. This campaign allows the brand to engage with the clients on a personal level – whatever their reason for engaging with Hunters.

VISUAL IDENTITY FOR INDIVIDUAL DEPARTMENTS

We worked closely with the seven departments at Hunters to develop individual identity with departmental colours, icons and image libraries.

WEBSITE DEVELOPMENT

In line with the new visual identity, we built a sophisticated website that contained department “hubs” for a tailored and personal user experience. The site design incorporates a clear user journey and includes thought-provoking imagery to enhance the experience and engage the user.

New icons, typography and colours were implemented to tie in with the new visual identity.

MARKETING MATERIALS

To meet the needs of the firm, as well as each individual department, we created marketing packs of brochures and booklets.

FOLDERS & STATIONERY

To deliver impact we worked to design and print a range of folders – using premium uncoated stock and a silver foil – and correspondence cards.

We designed a full range of day-to-day printed materials and digital stationery for inclusion within the firm’s IT.

ADVERTISING

Hunters embraces marketing and we work with their marketing team to create advertisements for a variety of events across a range of platforms – press, magazines and online.

NEWSLETTER

An efficient way to promote a firm’s activity we design and print a printed newsletter featuring firm news, updates and articles.

LONDON ART WEEK

Hunters has a long-standing relationship as a main sponsor of London Art Week and we’ve worked closely to produce a set of campaign brochures, notepads and folders

HUNTERS CHRISTMAS

Seasonal greetings cards and gift boxes using our bespoke illustrations of the firm’s offices and various Lincoln’s Inn landmarks. The hanging boxes included a tasty chocolate surprise.

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