This entrepreneurial startup provides integrated financial and legal solutions. Our research was followed by the development of a naming strategy and an programme of identity design and delivery. Progeny was born out of an ambition to create the first multi-service professional platform of its kind.
Working with our PR department, we developed the name Progeny and lineage graphics to represent the company structure as a symbol of family, growth, and heritage.
A strong, typographic logo was developed to reflect a clear and confident brand. A minimal style and colour palette were created to complement and balance with the detailed lineage graphic, as well as having the flexibility to adapt to the subsidiary brand logos.
DEPARTMENT BRAND DEVELOPMENT
Each department was given a unique colour palette, logo and guidelines to reinforce the individual personalities within a cohesive brand.
Monthly digital newsletters and various marketing email campaigns were created for the firm and each sub-service. We created a bespoke design template that could easily be modified and distributed by the firm as needed.