Ridgeway Investment Management

Heritage branding for investment management startup.

Ridgeway was a startup investment management firm that required a complete visual identity.

We created a distinct brand identity that paid tribute to The Ridgeway trail and the connection it has, symbolically and geographically, to the company. The branding incorporates shapes and forms of the trail while adopting a calm, natural colour scheme. To build character and personality, we developed subtle linocut style illustrations of natural textures, scenes and organic shapes found along The Ridgeway.