The Right Livelihood Award
Often referred to as the ‘Alternative Nobel Prize’, The Right Livelihood Foundation honours courageous people and organisations offering visionary and exemplary solutions to the root causes of global problems. We were approached by the foundation to refresh the brand and address their global audience. The project covered all aspects of the visual identity, from a new brand identity, a website design and development and materials for the annual award ceremony and use by the Award’s Laureates.
LOGO & BRAND
We enjoyed working with the energetic and inspirational teams in Geneva and Stockholm to understand their brand requirements and deliver a powerful and engaging logo.
We worked closely to deliver a brief for the brand, website and day-to-day use of the logo. Our brand guidelines established a clear framework for the foundation to adopt and embrace the new identity.
We created an extensive set of brand guidelines for both internal and external media outlets to ensure brand consistency across all visual elements internationally. Along with detailed typographic guidelines, we established visual styles for photography, colour and layout. We also created an extensive set of icons to be used in both the printed and digital environment.
We carried out a comprehensive website redesign and development for a customised user experience and interaction. As a global foundation, the site needed to work for multiple locations, languages and ages, as well as being engaging, interactive and most importantly, communicating the RLA values and vision.
As part of the rebrand, we created a set of branded stationery, including business cards, letterheads, with compliments slips and document templates all printed on ethically sourced and recycled paper stock.