Litigation PR

Ranked in Chambers and Partners for Litigation Support, and based in the heart of legal London for over a decade, Maltin PR has handled a range of national and international, high-profile, complex and sensitive litigation support campaigns.

This award-winning firm handles the PR and litigation support aspects of many of the largest cases in the international commercial courts. Recent examples include a £200m litigation against one of the largest banks in the world, the repatriation of funds in a $300m international fraud, and a politically charged litigation over the return of $1bn in gold.

Maltin PR provides clients with a wide range of PR and litigation support services in order to assist them in delivering their strategic aims throughout litigation. They successfully control narratives, protect reputations and conduct targeted media campaigns on a variety of multijurisdictional litigations, including those involving international banks, group actions, high-profile regulatory and financial prosecutions, and disputes involving high-profile individuals and international corporates.

Maltin PR is recognised by Chambers and Partners as a leading Litigation Support PR firm: “Clients appreciate the firm for being “very passionate about the cases they take on,” while a lawyer reports that “we were dealing with an organisation that gets badly beaten up in the press. The only firm we have used who have had any traction with this case are Maltin. Not a lot of the vanilla, large PR agencies could handle it.” The agency are also commended for “providing spot-on judgements” on how to engage with activists and agitators surrounding a case.” They are “an extremely talented, tightly knit professional outfit – they really understand the legal market.”

The Firm is a regular contributor to industry publications on Legal and Litigation PR matters, including the Legal 500 Litigation Country Comparative Guide, which recently published our essays on “The role of Litigation PR both outside and inside the courtroom” and “How to integrate legal and PR strategy to optimise litigation results“. Maltin PR has also written an Overview of Litigation PR for Chambers and Partners.

Maltin PR is also listed in Lawdragon’s Global 100 Leaders in Legal Strategy & Consulting as one of the top four Crisis Communications firms in London.

Maltin PR work discreetly and effectively to deliver your PR objectives before, during and after court hearings, CMC’s and full trials. They support your overall legal strategy as well as your ultimate communications objectives. Working with publicly available documents such as your Particulars of Claim, they can also assist with introducing witness evidence at the right time. They work closely with key journalists, providing them with background briefings and the tools to stand up complex information.

As well as maximising exposure where required, Maltin PR also assist with keeping press interest to a minimum when this is desirable. They can also add antidote comments into negative online articles and assist in removing inaccurate information.

They build long-term, strategic relationships with clients but can also get results quickly and relish being brought into complex projects, including those which require a highly commercial approach and lateral thinking.

They enjoy working with Managing Partners of specialist law firms and the leading solicitor and barrister teams on complex litigations. The firm is also highly experienced in working with corporate investigation firms, assisting in preparing the strategy, identifying key areas for investigation and promoting the results.

Read our in-depth thoughts on Litigation PR here.

Additional Services:

Litigation Support:

  • Disclosure Reviews
  • Witness Statement analysis
  • Evidence gathering and analysis
  • Expert Witness selection
  • Strategic litigation advice

Reputation Management:
The firm’s reputation management team works closely with high net worth individuals and corporates to protect their reputations, mitigating risks and ensuring public focus on the clients’ narratives. The team is also experienced in rehabilitating damaged reputations through carefully managed strategies, including thought leadership campaigns and ‘Right to be Forgotten’ applications, as well as working closely with leading defamation lawyers as required.

Crisis Communication:
Corporates and individuals sometimes become embroiled in sudden media storms. Clients’ reputations can suddenly be on the line, and often for things which they did not cause, and sometimes about which they were not aware until the story broke. Maltin PR help their clients to execute effective strategies to recover their global reputations and get their side of the story heard.

Legal PR:
Maltin PR also supports the PR needs of law firms, utilising their wide range of contacts in the international and national media, and in the legal and other sector-specific trade press. The firm’s legal clients include full-service international law firms, as well as several of the leading boutique law firms and chambers. Maltin PR positions and promotes law firms and key fee earners, raising their profiles to further build and maintain the reputation and profile of the firm or set.

We provide defence PR for criminal litigation, as well as PR support for complex commercial disputes. We help our clients to shape public opinion and to frame arguments within the public discourse so that the points at issue are seen by the media and the judiciary in the most favourable light.

Promoting judgments and group actions

Our work ranges from dealing with the impact of a judgment being handed down or more generally, dealing with clients’ reputation in getting their points across, often without mentioning any names. We can help to contribute to public opinion surrounding an individual client’s issues in how a judgment is received and interpreted.

One growing area of litigation support in which we have experience is group actions as they become more frequent in the UK. Our work in this area can involve getting a media message across to encourage plaintiffs to come forward and be part of group actions. Recently, Maltin has worked on a number of claims against VW over the emissions scandal. Elsewhere, we have been involved in HBOS litigation, RBS litigation, and LIBOR litigation among other high-profile cases. In dealing with such big cases, we deliver very targeted messages to specific audiences.

We frequently work with litigation funders and leading litigators to handle media relations around UK and international court actions, arbitration proceedings and general commercial disputes.

Increasingly, these disputes are asymmetric in that they bring to bear all the reputational tools at the client’s disposal to make their points both commercially and before the courts. We are regularly engaged to rebut the results of PR campaigns designed by our clients’ adversaries to improperly influence proceedings.

We also design and implement global PR strategies to proactively support our clients’ position and cases. We use the full range of messages, journalist relationships and command of narrative to give our clients the best chance of success.

We are also adept at setting out the grounds for appeals to our clients’ key audiences and stakeholders, as well as maintaining long-term mood music campaigns.

Private Investigations

We have an asymmetric approach to litigation PR and reputation management, which sometimes involves the developing of assets to leverage both PR support for its clients and hard-hitting factual attacks against the other side.

Private investigations are increasingly used as weapons of war in international commercial litigations and our network of investigative journalists and forensic accountants creates a powerful research platform to conduct private investigations which promote the wider legal and PR strategy.

Case studies

Most of our litigation PR work is highly confidential but we are pleased to highlight a selection of matters below: