Copywriting

Maltin clients are very busy. Their time is at a premium. Writing articles, drafting speeches, crafting website copy, producing white papers, thought leadership, or research reports: they all take time.

That is where we step in to save you time, to enhance your message and to deliver first rate copy in copywriting, ghost-writing and speechwriting. Whether you want to inform, persuade, comment or analyse, we can make your case more cogent and compelling.

Style and substance

Clarity of expression matters in writing persuasive prose: we deliver style as well as substance, integrating descriptive narrative with analytical text, where appropriate. This is especially the case in writing strong website copy or brochures for your business. We have developed content and produced copy for many clients, updating it in response to events or changes in their business.

Whatever your copywriting needs, the Maltin team combines commercial flair, intellectual rigour and outstanding delivery, applying our knowledge and writing skills to work on your behalf. This is further supplemented by our strong appreciation of sector dynamics, cultural differences in communications, and our ability to adapt style and content, as required, to suit different media.

Thought leadership

Beyond articles and websites, we have undertaken a range of thought leadership assignments in disparate sectors: longer pieces demonstrating the informed opinion of Maltin clients who are leaders in their field of expertise. This extends to writing more substantive white papers and reports, sometimes based on original research data.

For many professionals, public speaking does not come naturally. But it can become much easier if you are armed with a good speech. We write many different types of speeches on behalf of clients for a variety of audiences: conferences, seminars, or even for after dinner addresses.

From our experience, we appreciate that knowing your audience is as important as developing the right structure, content and tone. We therefore consult closely with you about exactly what you want to say and how you want to say it, crafting a bespoke message to suit both the occasion and the audience.

Speechwriting

For many professionals, public speaking does not come naturally. Indeed, it can be a daunting experience. The task becomes easier, however, if you are armed with a speech which always has the audience in mind.

A good speech is not just written, but crafted – distinctly different from producing an article or delivering a talk on a technical subject. We create speeches for clients that consider choice of language, tone of voice and engagement with the audience as much as the narrative content and substance of the argument. We carefully consider each element: informing and persuading, instructing and entertaining, as well as guidance on what to emphasise and when to pause.

We produce many different types of speeches on behalf of clients covering a diverse range of topics. Formats include: keynote addresses, panel discussions, conference and seminar presentations, and after dinner speeches.

From our experience, we appreciate that knowing your audience is just as important as developing the right structure, content and tone. We therefore consult closely with you about exactly what you want to say, how you want to say it and to whom, crafting a bespoke message that suits both the occasion and the audience.

Reports

In undertaking research for our clients, we focus on delivering reports that add value to their business and inform strategic decisions. We provide reliable data, robust analysis and actionable advice.

Think strategically

Quality research, delivered in an original report that can be read easily and quickly, also serves to enhance your brand. It shows that you not only understand the market in which you do business, but that you also think strategically about where it is going and what challenges lie ahead for your clients. That is what we can deliver for you.

The skill and experience of our team gives us a strong, developed capability to undertake bespoke research and write reports for commercial, public and not-for-profit organisations. We work in close collaboration with our clients to determine objectives from the outset to ensure that the final report meets expectations and is carefully targeted to a specific readership.

We often produce reports for wider external publication. These focus debate on the most critical issues affecting your clients in different sectors. This includes qualitative and quantitative analysis of changes in organisational structures, technological innovation, the development and delivery of services and supporting regulatory frameworks.

By effectively combining data analysis and expert commentary, we write your reports in a style which is accessible, engaging and succinct. Original research of this kind can be a very effective method in getting strong media coverage for your business which we can secure through our network of contacts. Topical reports can be headline grabbing, when conducted in the right way and positioned correctly in the media.

For many organisations, writing reports based on original research can be vitally important to demonstrate their knowledge and understanding of the market in which they operate and to determine key strategic priorities. A good research report, well-executed, achieves impact and creates value. It showcases expertise.

Case Studies