“They are my immediate and first port of call for any sensitive matter that has a PR or reputation management dimension.”
With NATO and EU nations increasing defence spending and ambitions to exceed 3% of GDP, companies operating in the defence sector need to align with national priorities, build trust and secure influence in one of the world’s most scrutinised industries.
We support our international corporate clients to help them navigate complex regulatory environments, enhance their reputations and win public and private sector clients, as well as and protecting them when repetitional threats emerge.
Our communications advice enables rapid transformation, helping companies adapt and thrive in rapidly shifting geopolitical and reputational landscapes.
Our team of communications experts includes former senior government and military leadership, former journalists, BBC producers and corporate communications professionals. We understand the nuances of UK defence communications and the demands of scaling in the UK, NATO and EU markets.
We specialise in helping international firms enter and grow in these markets as defence industrial bases expand and procurement accelerates.
From strategic positioning and stakeholder engagement to disciplined press office functions, crisis protocols and public affairs, we work closely with management boards, legal teams and operational leadership to protect reputations and support procurement goals.
Our Defence & Security team includes Major General (Ret.) Gary Deakin, who brings deep experience from both the battlefield and the boardroom.
For Defence & Security companies seeking an effective route to market growth and high-value procurement success, our strategic communications provide a powerful advantage.
Strategic Messaging
With the UK and EU governments framing defence as a national endeavour, our messaging work helps companies reflect the strategic priorities of the 2025 Strategic Defence Review (SDR) – from ‘NATO First’ and warfighting readiness to the need for integrated, tech-enabled forces.
We ensure our clients’ communications reflect the SDR’s emphasis on sovereign capability, innovation at wartime pace and alignment with UK, EU and allied interests – positioning them as critical partners in both deterrence and economic growth.
We help UK-based and international defence clients develop messaging that reflects the UK’s evolving security posture. From NATO-first positioning to homeland resilience and the growth of a ‘New Hybrid Navy’, our work aligns client communications with the UK Government’s strategic ambitions and threat assessments.
We ensure international firms highlight compliance with UK procurement frameworks, ethical standards, and national security priorities – from innovation and resilience to long-term sovereign capability, with messaging to match.
Media Relations
As the UK Ministry of Defence (MOD) invests in reshoring, radically reforms procurement, seeks export growth and builds new procurement partnerships, defence industry companies need to adapt their profiles and messaging rapidly to align and win influence. They must handle media scrutiny while building visibility. Our media strategies reflect the SDR’s increased public and parliamentary attention to defence as an ‘engine for growth’.
With trusted relationships across UK defence, business and broadcast media, we manage communications at pace and across time zones – essential in a 24/7 information environment shaped by both hybrid threats and public accountability.
We provide tailored support for companies operating across the Land, Maritime, Air and Cyber domains – including aerospace, AI, energetics, autonomous systems, munitions and dual-use innovation – helping them align with government objectives and scale operations at speed.
Thought Leadership
Governments are increasingly calling on industry to support deterrence through constant innovation.
We position executives as authoritative voices on defence policy, innovation and sovereign capability – aligning with national strategies that view industry as a strategic partner in delivering deterrence and resilience.
This includes securing commentary, summit slots and policy roundtables across Westminster and key forums such as DSEI, Eurosatory, Farnborough International Airshow RUSI, Chatham House and NATO-aligned summits and conferences.
Public Affairs
We engage parliamentarians and committees closely focused on delivery under the Defence Investment Plan – helping clients demonstrate how they support UK resilience, job creation and strategic autonomy.
Our work ensures clients are well-positioned under the SDR’s reformed procurement environment, with messaging that highlights agility, delivery capability and national value.
Our public affairs team maps and engages parliamentary stakeholders, select committees, and policy units shaping the UK’s Defence Industrial Strategy, munitions investment and the Defence Innovation agenda.
We help international firms navigate UK lobbying regulations, align with national interests and build enduring partnerships – all essential in an era where procurement is being radically reformed and exports re-prioritised.
Internal Communications
Cultural transformation is now a core expectation for defence suppliers. We help companies articulate their commitments to workforce inclusion, training and ethical alignment – all essential for building public trust and meeting institutional expectations.
We support internal cohesion and public service alignment across UK and global teams – vital for companies contributing to sensitive national missions, submarine production, long-range weapons development or AI-led transformation.
Our work reinforces compliance, safety, morale and operational transparency, while preparing firms for scrutiny, regulatory standards and performance demands under evolving defence investment programmes.
Media Monitoring
We monitor issues tied directly to SDR and wider international priorities – including reshoring performance, cyber incidents, AI safety, export ethics and public scrutiny – allowing clients to respond in real time with confidence.
We deliver real-time insight on political, media and stakeholder sentiment – tracking ESG concerns, procurement scrutiny, export sensitivities and hybrid threat narratives. This includes tailored alerts on defence policy changes and industry signals, aligned with SDR recommendations for cross-sector resilience.
Crisis Protocols
From grey zone attacks to government scrutiny, our crisis frameworks reflect evolving national and international priorities around resilience, cyber defence and rapid reputation recovery – with escalation paths built for real-world speed.
We design cross-border crisis frameworks tailored to MoD inquiries, parliamentary scrutiny, cybersecurity incidents, activist pressure or sensitive exports. We train in-house teams and coordinate legal, operational and comms functions for credible, rapid response.
Stakeholder Engagement
We ensure clients engage constructively with the new Defence Exports Office, Strategic Command, devolved authorities and NATO-aligned innovation bodies – such as Defence Innovation Accelerator for the North Atlantic (DIANA) and the NATO Innovation Fund (NIF), both based in London – in line with the SDR’s integration and NATO First approach.
We connect clients with MoD stakeholders, devolved authorities, NATO forums and the UK’s growing network of strategic partnerships. We also support engagement with think tanks and institutions shaping future doctrine, innovation and defence economics.
We enable engagement with the National Armaments Directorate and the UK Defence Innovation organization (UKDI) who aim to establish outcome based partnerships with start-ups, scale ups and spin outs.
Brand Positioning
Governments are increasingly focused on the defence dividend. Our brand strategies help firms demonstrate lasting value and earn the trust required to operate in this high-stakes sector.
We craft narratives around national contribution, operational credibility and industrial value – positioning your company as a long-term strategic partner, not a transient supplier.
We align brand messaging with priorities such as warfighting readiness, alliance interoperability and sovereign production – essential for firms across all domains.
Digital Communications
With cyber and electromagnetic domains now key to deterrence, our digital teams develop secure, resilient online strategies that reflect the SDR’s emphasis on digital superiority and operational integrity.
From secure websites to high-compliance social media strategies, we manage digital reputations in a domain now officially defined as part of the UK’s Integrated Force. Our digital campaigns support export goals, recruitment drives, parliamentary engagement and public trust.
Leadership Training, Coaching and Mentoring
We incorporate scenario-based simulations – including parliamentary hearings, digital traceability audits and defence resilience drills – into every leadership programme we deliver.
We run tabletop crisis exercises, visualisation and wargaming events to test engagement strategies and plans to the point of failure and beyond, offering coaching and mentoring to leaders across the public and private sectors. We prepare leaders for intense and adverse media exposure and public scrutiny – with special focus on committee hearings, hybrid threat responses and digital traceability. We focus on building resilience, enabling reform and improving and sustaining readiness.
Defence & Security brochure
To find out more about our services, please see our Defence & Security PR brochure.