Your website is the hub of your brand, your calling card to the world and your most important marketing tool. It is multi-faceted – the nerve centre to which all roads lead back. Good website design is therefore essential.
Branding & Visual Identity
Your brand says everything about you: it is the sum of all your attributes. To make your brand more tangible and more appealing to clients, perception is everything. The more distinctive your brand appearance, the more they will appreciate the distinctive services you provide.
Design and branding
The internet is often the first port of call for anyone trying to understand an organisation. Studies have shown that we take in 84% of our information visually and so the look and feel of a website is crucially important in promoting an organisation’s reputation.
We work closely with our clients to understand and develop their brand values and ensure these are reflected consistently across all of their communication platforms. All our websites are content-managed, giving our clients freedom and flexibility. We apply the same Maltin PR methodology of management science to branding as we do to media relations. We use the best graphics and web designers to deliver solutions for our clients which we test in all media: physical, digital, online, offline, above-the-line, below-the-line.
The external perception of an organisation is inextricably linked with its own corporate strategy, and the successful pursuit of strategic objectives depends on a consistently rigorous approach to branding and design. When almost 85% of all data is absorbed by people – professionals and the general public alike – in a visual manner, then branding and design become corporate tools, to be treated seriously and methodically.
We offer a range of design services including professional services and law firm website design and marketing collateral for print and digital use.
“Employing Maltin PR is one of the best decisions we’ve made for our PR and SEO activity. Our coverage in the media has increased significantly since employing them. What’s more the team are efficient, polite and friendly, but also offer insight and show understanding about our business and how to build upon our existing reputation.”
Sophie Hurrell-Smith, Marketing Manager, BergHind Joseph
“Maltin PR has been our partner in raising the visibility of the Right Livelihood Award, widely known as the ‘Alternative Nobel Prize’, since 2016. We were impressed by the creative direction suggested for the award’s new visual identity, particularly the logo that is both modern and true to the award’s origins. We were equally pleased with the execution of the new look & feel in print and online, including redeveloping the award’s website. Last but not least, we worked together on getting the award better known in the English-speaking world, achieving a significant increase in the media coverage. The Maltin PR team is always ready to go an extra mile to ensure the success of our project and to make the most of our modest PR budget. But what we appreciate most is a sense of a truly shared vision—one of getting our laureates’ inspiring stories out.”
Director of Communications, The Right Livelihood Award