a SERP on a screen

Assets for Reputation Management Clients

We are experienced at removing inaccurate content and creating assets under your control and new media reports in order to occupy the first pages of your search engine results.

Many private clients and corporates come to us with specific reputational issues. They may be being attacked in the media, or by an individual, such as a blackmailer or competitor; or they may require reputation rehabilitation following a scandal or information warfare campaign against them, or during and following a hard-fought litigation.

Effective reputation management calls for sound judgement about what to seek to remove and what to push down your search results, and what assets to add.

We create personal websites for clients and additional websites for corporates and their subsidiaries, in order to occupy the first pages of search engines with assets we can Search Engine Optimise, to ensure they rank above any negative coverage.

We also create new social media accounts for our clients and manage these on their behalf, and work with directories and listings to create additional positive search engine results.

Super Bowl Advertisement Creation

We developed and executed a public safety campaign for a US safety advocacy group, campaigning against the reckless deployment of self-driving vehicles on public roads.

For broad reach, our in-house design studio created a Super Bowl commercial which aired to a global audience of millions and garnered more that 400 pieces of international media coverage, as well as a print advertising campaign to launch our campaign in the New York Times.

As part of our public affairs campaign for our client, we arranged ride-alongs with key senators, as well as briefings and meetings with the National Highway Traffic Safety Administration, demonstrating that self-driving technology is presently flawed.

Our campaign resulted in hundreds of articles on the topic around the world, and led to the recall of 2 million vehicles from US roads.

Branding

We create brands for our corporate clients and their digital assets.

From designing a Senatorial campaign and logo for one of our US clients, to developing personal websites for our High Net Worth reputation management private clients, we handle every aspect of design and video for our clients and their campaigns.

Reports

A well-researched report, sometimes following a survey, demonstrates the quality of your thought leadership and enhances your reputation.

Reports need to be clear and engaging, with plenty of room for the text to breathe on the page. Our experience in designing reports covers a broad spectrum of clients across a wide range of sectors.

We focus on the layout and appearance so that each complement the subject matter, bringing it to life and making the data readily accessible for stakeholders and journalists.

Using charts, graphs and tables can be pivotal in explaining important trends or current issues. Infographics can help stakeholders and key external audiences to understand complex issues in an instant.

As well as thought leadership reports for our clients and the media, we also produce Annual Reports for our corporate clients.

Social Media

From a private client perspective, social media and direectories accounts rank highly on search engine results, pushing down negative stories.

As well as establishing and managing Twitter/X and LinkedIn accounts for our clients, we also utilise TikTok, Threads and Instagram, among other platforms, to promote our influence campaigns to key audiences.

For example, one of our clients wanted to point out the dangers of Tesla Full Self-Driving technology to a broad audience of young people. We therefore established a TikTok account for our client, creating and posting engaging content on the topic.

An example of one of our videos can be found here, which went viral and reached an audience of 27.2 million viewers.

Digital Campaigns

As well as media campaigns, we also design and disseminate digital campaigns to reach directly into the inboxes of key stakeholders and members of the public, whilst complying with all applicable data protection laws in the relevant territory.

We track delivery and open rates, and also analyse which messages garner the greatest traction.

In this way, we can continue to hone messaging for client thought leadership and influence campaigns.

SEO and Analytics

As well as search engine optimising all the assets we create for clients, we also track and analyse website visitors and page visits, in order to establish which stories and messages resonate most with relevant audiences.