Because many of your target clients already get hundreds of emails each day, the key objective is to achieve effective cut through. We do this in a way which is both customised and personal. No matter how good the substance of your digital newsletter, it must be supported by compelling design. The end result is an aesthetically appealing invitation to read something which contains newsworthy content, focused on the interests of the recipient.
To attract each reader, we support your narrative content with design that is both clear and sophisticated, and displays your brand and values. When reading each digital newsletter, clients can also search your archive for other articles, blogs or newsletters you have written. Everything in the archive will have a consistent professional appearance in style and format, supplemented by the use of your corporate branding.
We also track the performance of your digital newsletter, both in terms of open rates and consistent editorial and design format directed to your specific client audience. Using this as an additional means of communicating with your clients, you can build and maintain strong relationships with them by providing regular and relevant information that is pertinent to their commercial activities.
Your website not only has to look good, but the meta tags, links and key words behind each page must be constructed to maximise traffic according to relevant search criteria which we can help determine with you. For this invisible design element, the key response criterion is quality rather than volume – we design your website not only to look good, but also to attract the right clients for you and your business.
SEO and Analytics
Search engine optimisation (SEO) is vital to maximise your digital footprint and website traction. We work closely with the PR team to ensure keywords and focus-phrases are of the highest efficacy. We use sophisticated technology and analytics to rate your website performance and overall score so we can monitor the success of your website and recognise opportunities for improvement.