We assist law firms with their directories and awards submissions, supporting throughout the referee, submission and interview processes. We also audit firms’ directories efforts to date and make clear recommendations to improve rankings, and boost efficiency and effectiveness.
Our services relieve the burden of directories on BD, marketing and fee-earning teams, and our strategic and best practice insights optimise results.
We build close working relationships with firms, becoming part of your team to help improve rankings and processes year on year.
Ranked in Band 1 by Chambers, we are London’s leading legal PR boutique, and we have been advising on directories for over a decade. Our specialists know every aspect of rankings and awards, thanks to senior-level experience gained in-house at Chambers and Partners, and in BD roles at international and magic circle law firms.
We begin with a scoping call to discuss your current rankings and processes, and what improvements you want to achieve. From this we develop a plan to help you meet your objectives.
We meet with relevant partners and BD professionals to discuss:
- Current and aspirational rankings
- Strategy, including messaging, team members and matters to profile
- Selection of referees
- The process and project plan
This is the most often overlooked and underestimated part of the directories process, and where the greatest gains can sometimes be made. We advise firms to tackle referees first, and we provide detailed best practice guidance on their selection. We also manage firms’ referees throughout the process to maximise positive feedback on your practices, and to minimise the impact on the referees’ time and relationships with you.
After submission, we help firms stay on the front foot by monitoring directories’ schedules and providing detailed prompts to take advantage of important referee touchpoints throughout the research process.
Clarity, concision and awareness of your audience are crucial to make these sensitive documents effective. With data provided by the firm, we draft submissions to highlight the information sought by researchers, and couch them in terms most likely to resonate.
Maltin PR Directories Support client testimonials
“Maltin PR made a huge difference to the legal directories process for us. They brought greater discipline and focus to our submissions and as a result our rankings improved to better reflect our abilities and standing in the market. Highly recommended”
– Former global practice head at a magic circle firm (Chambers Senior Statesperson, Legal 500 Hall of Fame, Finance Monthly Lawyer of the Year)
“Our directories process needed a refresh. Maltin PR did a thorough review of our submissions and made a number of recommendations to ensure that we were following best practice. Their input was insightful and reassuring, enabling our submissions to be completed on time and without the usual last minute issues.”
– Director of Business Development at a top ranked UK firm
Interviews can be useful for elaborating on the points in your submission and demonstrating market participation. We request meetings for firms and help prepare interviewees with information packs and thorough briefings before directories meetings take place.
We can review your materials, processes, rankings, and those of your competitors to assess, evaluate and report on your results. We also employ tools such as Chambers Client & Market Intelligence reports and Legal 500 Research+ to build a complete picture of past performance and market sentiment. Following our audit, we provide detailed recommendations on how to improve your positioning and approach for the next round.
To optimise time efficiency, we can also repurpose your latest materials for submission to other directories and awards.