International Public Relations
For every organisation, thanks to the effects of technology that knows no borders, the true impact of their digital footprint is global. The same applies to prominent individuals. So even if a PR campaign is conceived and targeted with a national or regional focus, effective public relations always requires an international strategy and outlook. For example, a story about the Middle Eastern owner of a Prix de l’Arc de Triomphe winner, trained in Newmarket, is just as likely to be read in New Delhi as New York.
Understanding the interconnectedness of the world’s media and how different themes play out at a local, national and regional level is integral to what we do. The PR advice that we give to clients, and the strategies that we undertake on their behalf, always therefore consider the global dimension. Because we understand the need for a co-ordinated global response to benefit our clients, we regularly achieve coverage for them in Europe, the US and Asia, which can help their campaigns deliver at a global level.