Legal PR

“Working with Maltin PR we found we could get everything we needed from one team.”

MANAGING PARTNER – CITY LAW FIRM

Introduction to our Legal PR work

Maltin PR is an award-winning and internationally recognised London-based Legal and Litigation PR firm specialising in Legal PR, Litigation PR, Litigation Support, Crisis Communications, and Reputation Management.

Based at Aldwych House in the heart of legal London, the team comprises 35 law firm marketing and PR experts, including experienced copywriters.

The Firm is ranked in Band 1 for Litigation PR and Communications in the UK Chambers Litigation Support Guide 2023, and is also ranked for Litigation PR and Communications in the Chambers Global Guide.

The Guide notes that we will “always take the most direct and sensible approach to further the client’s interests – they’re very focused on the client. They are also good at giving practical advice.” One source tells Chambers: “I’m incredibly impressed with their commitment, free thinking, attention to detail and professionalism.”

Maltin PR was founded 15 years ago by Tim Maltin, who is recognised as a ‘Top Flight’ reputation manager in the Spear’s 500 Guide and recently listed as one of the top five Crisis Communications experts in London.

We specialise in building the brands of law firms of all sizes, from specialist boutique firms to international law firms.

Everything a law firm does contributes to their brand, from national press articles to customer service and social media. We handle all aspects of law firm PR and reputation management.

Reputation Management

“Drawing on a wide network of journalists and media contacts scattered throughout the industry, Maltin uses a scientific lens to disseminate media truths – often, their clients’ reputational struggles require in-depth analytical work to ascertain the sources of falsehoods. Fundamentally, for Maltin, their focus is about getting the ‘right narratives’ out into the ether.”

Comment opportunities in the national press

The most high-profile way to get your messages into the public domain at the least expense to yourself of time and money is to comment on relevant stories breaking in national and international newspapers and broadcast media.

We learn which topics you and your team are willing and able to comment on, and monitor the media for these opportunities. Speed is the key here. We deliver the right comments from our clients within minutes of stories breaking.

We also prepare comments in advance ahead of upcoming regulation changes and judgments and regularly arrange one on one meetings between each of our clients and key journalists.

We analyse your Firm by practice area, and secure coverage across client facing and referrer trade press, to showcase the strength in depth of your Firm. Each month, we share with you a schedule of media coverage. We aim to secure several pieces of press coverage for your Firm each month and more coverage per partner than any of your competitors.

Tom Hayes

“The agency is also commended for providing spot-on judgements.”

CHAMBERS AND PARTNERS

Thought leadership articles in relevant trade publications

A effective way to keep your name in the media is through articles in the national and trade press.

By trade publications we mean both legal publications read by your referrers and lateral hires, as well as client-facing sector publications in the industries in which your clients operate.

Rather than asking you to speculatively draft 800 words for each article in each relevant publication, we simply brainstorm with you key article ideas and a selection of bullet points on each. We then liaise with the appropriate commissioning editors to secure article commissions for you in each publication.

Once your article has been commissioned, our expert legal copywriters can complete a first draft for you, or work with you to perfect your own first draft, as suits you for each topic. Often one article can be tweaked for multiple publications.

We will develop an article schedule with you, mapping out article topics for each fee earner.

Maintaining an up to date article schedule will divide this profile raising work equally across all fee earners, to ensure that agreed press targets are met. These articles are drafted to include key Google search terms, leading clients directly to your website when researching for a particular area of law or legal service.

“An extremely talented, tightly knit professional outfit.”

CHAMBERS LITIGATION SUPPORT

Personal marketing plans & networking opportunities

We meet with each fee earner every six months, in order to discuss current personal and practice profile-raising activities, and to formulate individual PR plans, in line with the Firm’s overall PR strategy for the year ahead.

Personal Marketing Plan meetings inform us of what fee earners would like to comment on in the media, as well as topics they wish to write articles about, together with their appetite for attending networking events and speaking opportunities at relevant industry conferences and events.

JOURNALIST MEET & GREETS

We arrange introductory coffee and lunch meetings with relevant national press and key trade press journalists for your key fee earners, to build strong relationships between your Firm and the media.

These meetings assist fee earners in becoming journalists’ go to experts for articles and increase the amount of press coverage your firm achieves.

“They are my immediate and first port of call for any sensitive case that has a PR or reputation management dimension.”

PARTNER – CITY LAW FIRM

Website

Your website is the hub of your brand and heart of your online reputation.

Online lives forever and your digital footprint is often the first contact clients will have with your firm.

For example, it is not unusual for referees  to recommend two firms: yours and one other. In this situation it is only the quality and content of your website, news and social media which will differentiate you from your competitors.

A good online reputation will ensure that your firm secures the mandate, even if the difference is mainly optical, such as better quality thought leadership on the first page of Google for your firm, on the specialist topic the client is interested in.

We therefore manage the online reputations of our clients, starting with ensuring your website showcases the right services and is optimised for the most appropriate keywords.

We upload articles to your website as soon as each one appears. This includes search engine optimising each article and promoting them across relevant social media in an appropriate and sophisticated way.

We work with you to ensure a smooth and efficient user experience throughout your website. We also monitor your website’s analytics to gain insight into user journeys and to tailor your content accordingly, including which firms are visiting your website.

“A boutique public relations and litigation communications consultancy with a reputation for going the extra mile for its clients.”

Chambers Source

Search Engine Optimisation

We do not focus on broad search terms, such as ‘best lawyers in London’, but rather niche ones that will resonate with your target clients, for example:

  • ‘Interpol Red Notice’
  • ‘Winding up DB scheme’
  • ‘Unexplained Wealth Order’
  • ‘Asset tracing and recovery’
  • ‘Norwich Pharmacal order’

This ensures that you attract sophisticated, corporate or high net worth clients and referrers.

We monitor the Google search rankings of each keyword and create content to ensure that your website appears on page one for each key search term:

“They really understand the legal market.”

CHAMBERS AND PARTNERS

Awards

Awards are important third-party endorsement and are an excellent way to raise your profile in the industry and to potential clients and lateral hires.

We regularly write shortlisted and award-winning entries for relevant awards, including:

Conferences & Networking Events

We assist our clients with identifying relevant conferences for client and referrer-facing networking and presentations.

These range from well-known international conferences to privately organised seminars and round table discussions.

We also organise events for clients such as annual parties and roundtable discussions. Our in-house Studio can also provide invitations and marketing materials for these.

Directories

We have a strong track record of improving our clients’ rankings in the leading legal directories.

We assist our clients in identifying and showcasing their best matters and referees for both Chambers and Partners and The Legal 500.

Our Directories team is led by Alastair Mitchell, who has 15 years of experience in the legal sector – half at the Directories, and half at law firms.

At Chambers & Partners he researched major sections across the UK, USA, Asia-Pacific, Global, and Europe guides, for four years. He then set up the directory research function for the IAM Patent 1000 and WTR 1000 Guides, running them for three years.

We also assist our clients in copywriting their entries.

Social media

Journalists and clients monitor social media for particular topics. We tweet topical news stories and thought leadership for you, in coordination with in-house teams as required.

Whilst social media will not actively win you clients, having a good social media presence can tip the balance for clients to choose your firm over a less visible competitor. 

Newsletters

We can compile your coverage and firm news into regular newsletters in either printed or digital format. We have an in-house design studio to design these and other presentation materials.

We can also distribute these on your behalf in a GDPR compliant manner, building and working with your contacts database, in coordination with your in-house team, as required.

Quarterly Reporting & Benchmarking

Each quarter we provide you with a full benchmarking report showing all coverage, competitor and sentiment analysis, including share of voice, as well as marketing achievements, metrics on your website and social media, together with a detailed breakdown of our time by initiative.

We measure your PR performance against your top five competitors and provide a breakdown of coverage per partner, search engine rankings for each of your key practice areas, as well as recommendations and target objectives for the next quarter.

Legal PR brochure

Our Legal PR retainers range from £5,000 to £20,000 per month depending on your requirements and the size of your firm. We review our hours and activities with you each quarter, in order to optimise your media performance and keep within budget.

Our monthly fees are capped to provide you with certainty for budgetary purposes and any additional work is agreed in advance.

To find out more about our Legal PR services, please see our Legal PR brochure.