In our digital age, search engine optimisation (SEO) is vital to maximise your digital footprint. For example, we SEO news posts as we upload them, to ensure they register on your digital footprint optimally.
The first thing anyone does to learn about a company or individual is to google them. However, a Google Search does not read the front page of a website like a human. Instead, an algorithm called PageRank reads the Title and Meta Data behind it in order to rank websites in their Google Search engine results. But the amount of available information to search is overwhelming: 300 hours of video are uploaded to YouTube every minute, for example.
First and foremost, we ensure that our clients are deploying the right terminology that will excite interest and engage their specific target audience. We work closely with them in determining which keywords are used correctly in good commercial English on the front of their website, and that these words are then accurately reflected in the Title and Meta Data behind each website page. In doing this, we have a strong track record of using keywords to secure organic listings for all our clients on Page 1 of Google.
Our approach to SEO is innovative. Many businesses make the mistake of thinking: what are the most searched terms that people are most likely to google and read? We turn that approach on its head. Instead of looking for broad terms where the busiest audiences are, we encourage our clients to go for the most niche terms which show their expertise: where they can achieve cut through and get on to Page 1 of Google Search results.
Instead of trying to fight to be on Page 1 using broad terms, we optimise a wide range of niche terms, appropriate for the work done by our specialist clients. The few people who are then searching for those niche terms will come to our clients. It is a rifle rather than a shotgun approach. Counterintuitive but effective, it reduces the volume of web traffic, and increases the quality.
There are other techniques we can adopt, such as ensuring the quality of good backlinks to your website that improves your Domain Authority score. We can also explore brand partnerships with like-minded organisations to further enhance your search engine rankings.