James Lynch is a highly experienced litigation PR expert. He is quick to spot the optimum story arc for both the client and journalists, juggling their competing priorities to secure the desired result.
Chambers notes that James “is good at turning things around quickly”, and clients “highlight his analysis”. He is recognised as being “good at giving practical advice” and “explaining why people react in certain ways to things that would be surprising to a lawyer”.
Most comfortable with complex international and multi-jurisdictional cases, James deals with some of the Firm’s most high-profile cases. This includes a litigation media campaign on behalf of a central bank to assist with the return of more than thirty tonnes of gold from another central bank. This highly complex legal case incorporating geopolitical tensions required careful management to ensure the client’s position was effectively conveyed in media across the globe.
James’ experience includes advising clients on effectively communicating clear and impactful messaging throughout complex litigation, as well as managing international press liaison in multiple jurisdictions.
His particular skills include rapidly analysing complex court documents in crisis situations to construct a robust and compelling narrative, quickly providing a media strategy to secure positive results for clients.
James is also outstanding at researching the background of cases in the wider media context, providing new angles to interest the press and amplify the clients’ narrative.
Journalists value James for his detailed and reliable background notes on complex stories.