Database Management / Seminars
They were planning a series of seminars in order to encourage them to participate in their pro bono activities. To facilitate this, we researched and built a customised database comprised of the heads of training and development at relevant law firms so that they could be targeted directly and then encourage their young lawyers to attend.We assisted in the content and marketing for the seminars which delivered a very successful response from the firms targeted. As a result, they were well-attended by young lawyers from a diverse range of commercial law firms.
As well as designing and distributing the electronic content around these seminars, we also promoted these in the legal press and on social media.