We were retained to provide public relations advice to the law firm for the claimants in a major group action litigation with a prominent international bank. We managed the press office and advised on reputational concerns emerging from the case.
Our client brought us on as the matter settled, as a group involved in the case began making defamatory statements directed at our client on social media, as well as inaccurately briefing journalists on the case. This posed a severe reputational risk to our client. We ensured that each publication that was seeking to publish the false allegations were briefed accurately, resulting in articles accurately reflecting the facts and our client’s position.
Where journalists were unwilling to make the necessary factual amendments, we were able to successfully have these articles amended or removed post-publication, liaising with the publications’ editors or utilising the IPSO complaints procedure. This helped to defeat the campaign of misinformation being undertaken by the other party, protecting our client’s reputation.
We also assisted our client in communicating with members of the group action litigation, keeping them updated on developments in the case and countering the narrative put forward by the other party.
A last gambit of the other party was to issue a spurious complaint to our client’s regulatory authority, which was simultaneously passed to the media. We worked closely with the journalist to whom the complaint was sent, briefing them extensively. After detailed explanations regarding the extensive history of the case, we successfully prevented an article being published on this sensitive topic.