New Partner Hire
Critical to a new partner joining as a lateral hire in this situation is generating a strong level of publicity relating to the move so that it is identified and recognised in a crowded market. We therefore needed to create a burst of publicity about the move and what it meant for the firm which he was joining, as well as the legal market in general.
Working with the client, we prepared a detailed summary of the partner’s experience in relation to the cases which he had undertaken, the types of matters on which he had acted and the impact his skillset provided for the new firm which he was joining.
We then liaised with our contacts in the national and trade press to ensure that this received full media coverage. As a result, his move was featured in comprehensive reports by The Times, Legal Business, Legal Week, The Lawyer, New Law Journal, Law 360, The Global Legal Post and Bloomberg BNA.
This included quotes from the new partner and from the managing partner of the firm which he was joining.
The spread and depth of coverage ensured that the market was fully aware of the move while delivering measurable benefit to his new firm in terms of the publicity generated.