Direct Marketing

Our clients tend to use direct marketing at a bespoke level. Very different from mass marketing techniques, we are experienced in targeting low volume numbers which achieve a highly targeted response on your behalf.

This applies most often to client newsletters, networking events and high profile social occasions. To achieve the optimum results, we need to understand your target market, your distinct marketing objectives for each campaign and what drives your clients’ or potential clients’ engagement with your business.

We derive this knowledge by consulting with you and by analysing your existing data and any new databases which you may need us to research thoroughly and compile quickly. We then work with you to deliver accurately targeted direct response marketing campaigns, online and offline, that provide excellent response rates.

Each campaign can be integrated across web and print formats from a single database, providing brand continuity in your message for maximum impact. We also build highly professional HTML approaches as well as targeted individual emails. In assessing response levels, we monitor open and click-through rates to determine the effectiveness of different content to particular audiences.