Our clients tend to use direct marketing at a bespoke level. Very different from mass marketing techniques, we are experienced in targeting low volume numbers which achieve your objectives. This applies most often to client networking events, seminars, round-table events, newsletters and high profile social occasions. To achieve the optimum results, we need to understand your target market, your distinct marketing objectives for each campaign and what drives your clients’ or potential clients’ engagement with your business.
We derive this knowledge by consulting with you and by analysing your existing client and referrer data. We also build highly professional HTML approaches as well as targeted private emails. In assessing response levels, we can monitor open and click rates to determine the effectiveness of distinct content, different lists and discrete sectors.
Having determined the right message and the appropriate visual images to support it, we then undertake all the necessary digital work to ensure that your global online footprint is optimised. This requires intelligent use of social media and digital PR in addition to using video, events and direct marketing efforts to enhance your profile further.